25 Days of Christmas

I had the amazing opportunity of working with my new pals at Rove to help create the branding for Freeform’s 2023 25 Days of Christmas campaign!

I was brought on very early in the project with some of my colleagues from my time at SCAD, to help create the campaign toolkit to pitch to Freeform.

I was responsible for character and background creation and coloring, logo lockups, layout tests, and OOH concepting.